Putting the Customer First

- How B2C skillsets, ideologies and behaviours are changing the shape of B2B marketing

 

Download the report from our CMO roundtable with marketing leaders in B2B technology.

 
 
 
 

Main Themes

  • Embracing MarTech, data and insights to drive better engagement
  • Taking inspiration from B2C organisations and their marketing strategies
  • Sales and marketing teams collaborating to gain deep understanding of the customer
  • The need for data scientists and how onboarding the right talent can achieve transformation
  • Integrating data scientists into the wider team to affect everyday marketing tactics
  • The challenges CMOs are facing in their transformation projects.

The Participants

We were joined by David Riley, Global Digital Experiences Advisory Lead at Avanade, to lead the discussion. We were also joined by:

 

  • Bijaya Basu, Global Marketing Director, Sodexo
  • Craig Welch, SVP, Head of Research Marketing, Elsevier
  • Javier Diez-Aguirre, Chief Marketing Officer, The Convivia Group
  • Kate Delaney, VP Marketing, Trustpilot
  • Marie Wills, Business Development Director, Wolff Olins
  • Mehul Kapadia, Chief Growth Officer, Locus
  • Neela Mistry-Bradshaw, Head of Global Partner Communications & Community, Red Hat
  • Peter Thomas, Managing Director, Integrated Marketing, Accenture
  • Rory O’Neill, Chief Marketing Officer, Planet
  • Shallu Behar-Sheehan, Technology Chief Marketing Officer
  • Siddharth Asokan, Chief Marketing Officer, Softwire
  • Susan McKay, Chief Marketing Officer, Dun & Bradstreet
 

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